The Foundation

The Knowledge Engine

The brain powering all GTM activities. This engine operates on a connected dataset, accessible through a Retrieval-Augmented Generation (RAG) framework.

Foundational GTM Knowledge

The core dataset:

  • folder_open Internal Data: Internal documents, CRM data, sales insights, and founder input.
  • public Deep Research: Desk research and AI deep research into ecosystem, competitors, partnerships, and value chain.
  • library_books Living Docs: Sales playbooks, tone of voice documents, objection handling guides — living documents that evolve with every interaction.
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Closed Feedback Loop

It continuously improves by learning from real-world GTM activity, creating a closed feedback loop between strategy and execution.

Generated GTM Experience

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Triggers & Intent

Sales triggers and intent data from outreach performance.

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Transcripts

Transcripts of sales calls (online, phone, and voice note captures from offline meetings).

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Interactions

Content interactions and reply pattern analysis.

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Outreach Findings

Outreach findings that reveal what messaging lands and what falls flat.

The engine starts lean and grows with every interaction. AI is only as effective as the quality of the data behind it.

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